5 unstoppable arguments to the explanatory videos

Explanatory videos are videos that are used to explain something about a product or service, a professional activity, a business idea, etc.

Explanatory videos are usually short, usually between 1 and 3 minutes. 87seconds is a famous video agency that create customed explanatory videos for different types of businesses.

They can take different forms: 2D or 3D animations, with actors, whiteboard animations, stop motion videos, and many more.

An explanatory video can be placed on a website, social network, video sharing platform, or you can use it in your sales pitch, during your meetings with investors, etc.

And now, let us explain why you need an explanatory video.

When it comes to promoting a product or service you offer, there are several alternatives to explore, but did you know that people retain up to 65% of the visual information provided by video, compared to 10% for information provided in text form?

Example of one of our explanatory videos: Video player00:0001:34

Now it’s time to focus on explanatory videos rather than writing pages and text pages, only to finally realize that people are too busy to read them.

According to eMarketer, 51.9% of Internet marketers say that videos provide the best return on investment. In line with this statement, MediaPost reports that 57% of consumers say that watching a video on a product makes them more confident about buying online.

5 reasons why you need explanatory videos

Simplifying your complex messages into a short, simple and fun explanatory video not only informs visitors, but engages targeted consumers by encouraging them to take action; if you sell a product or service, explain your idea to your potential investors, or promote a cause in which you believe. Here are five reasons why you need an explanatory video:

1) A perfect marketing tool

In this era of new technologies, everything must be said quickly and well. Would you prefer to read a long article or watch a short video to answer all your questions quickly? Explanatory video is a perfect marketing tool to create buzz and promote your product or service. Text-based explanations are a thing of the past.

If an image is worth a thousand words, according to Forrester Research, a minute of video is worth 1.8 million words! Imagine how many explanations you can do in a short period of time.

2) An increase in the conversion rate

Home pages that include a video have 800% more conversion than the same page without a video, and the explanatory video stimulates both the visual and auditory senses. This creates a greater and better impact on the targeted audience, giving them the important information they need to make an informed decision.

Visitors who see a video on a product are 85% more likely to buy than others. According to Retail Touchpoints, the use of video gives buyers a better understanding of the products, which helps the company increase its conversion rate by 174%, compared to buyers who have not seen the videos.

3) A better positioning on Google

Studies suggest that pages with videos are 50 times more likely to appear on the first page in Google search results.

When Google decides on your ranking, it is done taking into account the time people spend on your site. So the question is how to make people stay longer on your website?

71% of consumers say that video is the best way to find out about a product’s characteristics. The fact is that most of us are visual, and in this rapidly changing society, we are looking for information that is fast, easily accessible and visually engaging. The explanatory video is a perfect example.

In order for people to stay longer on your website, you need explanatory videos to stimulate their senses, involve them and entertain them at the same time.

4) Building trust

An explanatory video helps targeted consumers understand your brand and what you offer. A good explanatory video gives your brand a personality, ensuring a better impression in people’s minds. If they like what they see in your explanatory videos, they will remember your brand better and have more confidence.

5) Sharing is loving

More than half of 25-54 year olds share videos on the Internet.

When people see an explanatory video and they love it, they will share it with their family, their friends, in short everyone they know. The more your video is shared, the more people will know your brand. But of course, you must create content that is worth sharing and relevant to your target audience.

Trends: the 5 most engaging visual formats for 2019

The video and its power of engagement will not have escaped you in 2018. In Instagram or virtual reality, this format has taken over visual communication. Will things be different next year? Suspense… Here are the 5 visual formats to watch out for to stay trendy in 2019.

The live video

To all those who thought they could escape the livestream, it is time to face the facts. Facebook Live, Periscope, Livestream: live video platforms are emerging as the fastest growing broadcasting channels. The livestreaming market, estimated at $30 billion in 2016, is expected to exceed $70 billion in 2021. This development is driven by a change in video consumption habits on social networks. In 2016, 81% of Internet users consumed more live music than in 2015. On Facebook Live, videos are watched three times longer than traditional formats, and generate twelve times more engagement 1. Live is the format that goes up, that goes up…

The educational snack video

In recent months, a new trend has been exalting visual marketers: short, educational video, better known as “video à la Brut” after the name of the web medium that made it popular. Its particularities? Video extracts from image banks interspersed with the same ones, and surmounted by quickly readable texts. On Brut’s Youtube channel, the formats cumulate between 100,000 and 2 million views. Among the brands that embrace the format are Air Liquide for its CH2ange campaign, General Electrics and GE Reports communications.

The stopmotion

We are witnessing a real return to grace of the beloved child of visual communication: the stop-motion, or image by image. From Paul Grimault’s turntable and Ray Harryhausen’s skeletons, this visual format is a bit like our Proust madeleine. And the brands have understood this well. On October 30, 2017, Instagram announced the creation of a new feature for its Stories: users will now be able to easily create stop-motions and share them with their subscribers. Proof that 2018 will have to count on stop-motion.

The 360° video

Since 2016, 360 video has gradually imposed its law in the field of immersive visual formats. Long reserved for major car brands and specialized companies in the travel sector, it is now becoming more and more popular. Thanks to simpler video equipment and visuals provided by image banks, it is now possible to try this format with reasonable budgets. The format is expected to be all the more popular as Facebook encourages its use on its new advertising medium Canvas.

The figurative illustration

We thought it was overtaken, over, forgotten, forgotten, car tidy: mistake! The illustration will be the pleasant surprise of 2018, but only if it is signed by professional artists. Some brands have already made this a differentiating argument, with French chocolate imposing its offbeat and qualitative image by calling on guest artists. Engie, for its part, is adopting a more digital graphic language with its Daily Experts. Let’s bet that many brands will invest in illustration in the coming year.

Which of these trends will you apply to your next visual marketing campaigns?